Posts tagged tech startup

Okay - I admit it - I was totally slacking. 

Our FAQ page looked like CRAP. (I really should have taken a before picture).  But TRUST me.

It was all WORDS!

I love words, but had I been a new user, I too would have thought - crap - if they have this much to tell me about how to use the site - I’m scared already. 

In fact, according to our Google Analytics report an astounding 89% of new visitors DROPPED OFF the site after visiting the FAQ page.

Say WHAAAAA?????

So I spent the day doing a big revamp. 

Now we SHOW - we Don’t tell. 

I tried to keep it light.  Fun.  Pretty.  Like our site.  

I’m sure I can keep tweaking and improving it with time. 

I’m also going to do a series of 30 second videos (30 seconds! that’s gonna be TOUGH!) and include those in different areas of the site when people might need to see all of the ways that they can leverage HATCHEDit.  

Who says there is EVER a SLOW Time?

To See our FAQ page - go HERE

LET ME KNOW WHAT YOU THINK!

We were so blown away by the results that we got advertising on StumbleUpon - that we couldn’t keep it to ourselves.  We wrote about them in Forbes (HERE) and then were thrilled to contribute data so the company itself could do a case study. 

CASE STUDY: Hatchedit Books New Users With StumbleUpon

StumbleUpon, Google and Facebook composed the marketing budget for the HatchedIt team. During the window from March 8-25, they allocated equally between StumbleUpon and Google, and half of the budget of each to Facebook. With each service, the team looked to target women who were 30+, seeking to hit the sweet spot with moms.

“As both an advertiser and a user of StumbleUpon, I believe that the mindset is what makes the difference in leveraging the StumbleUpon advertising platform,” says HatchedIt founding partner Kirsten Bischoff….Read Full Post HERE

Web 2.0 is a phrase that you may have heard before.  It illustrates how rapidly the Internet is evolving, already moving on to its next iteration – even as some of us feel like we are just getting the feel for Web 1.0.  

Truthfully, the leap to 2.0 is not so much about the bells and whistles of “cool things” that programmers can do, but rather the way in which the Internet is becoming a part of our every day lives. 

Web 1.0 was really the first stage of the Internet, when sites began to interact with each other and people became familiar with sharing links, and the Internet began to really appeal to people who were well versed in jumping from channel to channel on tv, and were soon moving fluidly from site to site on our computers as well.

Web 2.0 is where we are now, where the Internet has become such an integral part of our lives that it makes sense to build mobile tools for improving the way we live.  Online tools also have the added benefit of both mobility and the capabilities to make us more socially connected to the people in our lives. 

Research by social networking tool LinkedIn has revealed that globally, men are more savvy networkers than women.  In fact, Pew Internet Research found that nearly twice as many men use LinkedIn as women  (63% vs. 37%).

Perhaps the best explanation for this lies in the definition of networking.  It is the cultivation of productive relationships for employment or business (Merriam Webster).

For men, leveraging relationships to achieve individual goals is second nature. 

But what is second nature for women?

Collaboration.  Working jointly with others to reach a common goal.  This is the way that many women approach all of the aspects of their lives – personal and professional. 

Women’s inherent desire to collaborate may explain why “mommy blogs” have become a force to be reckoned with on the Internet.  Blogs are a place where moms can go for advice, to commiserate, and to help each other with the challenges they face in raising families and running households.  

Every mom is the Chief Executive Officer of her family.  In addition to the tasks we all think of immediately (cooking and cleaning), the responsibilities of “the mom job” include budgeting, scheduling, researching, staffing, and more.  It has been estimated that were women paid for their role as “mom” they would earn $138,000 per year. 

In addition to the control these women have over their own households, en mass they are the force driving the global economy.  Women drive $20tln of consumer spending annually (Harvard Business Review, 2009).  In the US they drive $4tln, which is two-thirds of the Gross National Product (WomenCertified).

The lack of online social collaboration tools being designed for women is surprising.  Allowing women to leverage their ability to collaborate will give them the tools they need to perform at the executive level.  For Web 2.0 – a stronger focus on collaboration-driven tools will go a long way in creating places for companies to reach the “mommy audience” that they so desire.