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Ad Age Survey Does NOT Bode Well For Online Advertising

Ad Age Survey: Marketers Love Facebook, But Many Have No Idea If Their Ads Work

The main point of this article in AdAge is:  

"The results were a mixed bag for Facebook that illuminated some of the challenges it will have in scaling ad revenue, but it also indicated that some of Facebook’s perceived challenges with marketers — such as not providing enough transparency and data — are overblown.

The results also revealed confusion on how to calculate return on investment on Facebook and how to compare that to spending in other social and traditional media channels.

Remarkably, Ad Age readers surveyed speak in virtual unison on two questions. Nearly 86% of those surveyed say they currently use Facebook as a marketing tactic. Only 55%, however, say they currently advertise on Facebook, and nearly 88% said they would implement Facebook content without advertising at all.”

As a business that tried to get the word out about our own site via Facebook - and had MISERABLE results.  The thing is - I don’t know if that is advertising in general - or just the limits of Facebook advertising.  Because you cannot have a slick agency design your Facebook ads - because they don’t have regular advertising options (which may be the factor that wins the social media war for Google+ in the long run - if they can exploit that. 

But I find this all interesting - because only six months ago - people said to us - don’t worry about how you are going to make your money - just get users.  And now, suddenly everyone looks at us skeptically and says - so - your revenue model is advertising - right?

Golly Gee Whiz it makes me so happy to be able to tell them NO.  I feel like some days we are too smart for our own good.  :)

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